![The Merchants of Cool](https://image.tmdb.org/t/p/w500/uFENzRhJJIcbLnT8YAOR2afMTNQ.jpg)
FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.
Title | The Merchants of Cool |
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Genres | Documentary News Talk |
Release Date | 2001-02-27 |
Episode Runtime | 00 Hours 55 Minutes |
Season Number | 19 |
Episode Number | 11 |
Production Companies | GBH, FRONTLINE |